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Five Things I Learned at London Climate Action Week (From a Media Relations perspective)
After two days at London Climate Action Week, one theme cut through every panel: communication, not science or regulation, is the biggest barrier to climate progress. From "carbon neutral" losing all meaning to companies going silent instead of overclaiming (greenhushing), this piece breaks down five lessons every comms professional should steal, and why vague or absent messaging slows down the very solutions companies are building. A practical look at PR's role in climate ac
Nathalia Cruz Ortiz
Jun 293 min read


6 Ways to Destroy Your Reputation
What exactly is a reputation? Your reputation is an intangible asset. It's based on your activities, values, relationships, and...
Nathalia Cruz Ortiz
Mar 16, 20225 min read


Earned, Owned, Paid Media, OH MY!
A successful public relations strategy includes earned, owned, and paid media. This article explains the difference between the three and h
Nathalia Cruz Ortiz
Feb 17, 20223 min read


4 Reasons why PR is not Marketing
While marketing and public relations complement one another and can achieve a similar goal, they are fundamentally different.
Nathalia Cruz Ortiz
Dec 8, 20212 min read


5 Tips on How to Get Unghosted in Business
Use my 5 Tips on How to Get Unghosted in Business before you turn into Rhianna and say to your client “B*tch, better have my money.”
Nathalia Cruz Ortiz
May 14, 20203 min read


Why Kris Jenner needs to be your business hero?
Kris Jenner is the blueprint every business owner needs to have in order to be a success in business and life.
Nathalia Cruz Ortiz
May 14, 20204 min read


Choose Joy and Peace in 5 Easy Steps
To have joy and peace in your life is a choice. You have to pick yourself FIRST. Here are some tips to get you in the right direction.
Nathalia Cruz Ortiz
May 7, 20204 min read
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